Marketing - Santa Fe Grill analysis Essay Example | Topics and Well Written Essays - 1250 words

Marketing - Santa Fe Grill analysis - Essay Exampletors that make up ones mind the clients decision to dine either at Santa Fe Grill or Joses Southwestern Caf, (2) the features that customers associeat to each one of the eating houses with, (3) the geographic and demographic description of the clients, the impact of advertising, willingness to refer their friends to the restaurant or even return to their restaurant of choice as well as their degree of satisfaction. Summary statistics, univariate and other statistical tests were conducted and results presented in the spare-time activity sections.Table 1 shows the summary statistics for the responses obtained for this question. Majority of the respondents interviewed with regard to Joses Southwestern Caf occasionally ate there (38.2%) trance for Santa Fe Grill majority of the respondents ate there somewhat frequently. Tabulation of the frequency at which respondents ate at each of the two restaurants is provided in table 1 below. Regarding whether the respondents perceived the prices at either Santa Fe Grill or Joses Southwestern Caf to be reasonable, a seven point likert scale response was used from which the results indicated that on average, the respondents in both restaurants were indifferent about the pricing (Average for this response was 4). Further tests were conducted on how much they agreed with the pricing (6 on the likert scale). Results from an independent sample t-test (table2) indicated that for both restaurant, the customers agreed with the pricing.Table 3 shows results of a cross tabulation of the respondents gender versus whether they retrieve seeing an publicizing in the past 60 days. Majority of those who could not recall seeing an advertisement in the past 60 days were males (68.80%). However, for the respondents who could recall seeing an advertisement in the past 60 days, 73.3% were males. We therefore conclude that more males recalled seeing an advertisement as compared to those tha t did not see it, while for females a higher number of female could not