Brotherhood: Natalie Portman and Brothers

Brotherhood is deeper than any words can really explain, for it is a responsibility and a bond between people. Basically, it is a group of people coming together for a common purpose; however, these people share a stronger connection that few can understand. It is almost like a family, for each brother exhibits brother-like qualities, in the respect that they care for you and try to help you out. From my experience with my brother back home, brothers may not always agree with you and they might argue with you sometimes, but by the end of the day, they are still there for you. It is that bond between you that separates you from a lot of other people, and it is up to a brother to uphold his end of the bond, for he has to make sure it is strong. He needs to be responsible and never let his brothers down. For example, in my past (although this may seem kind of sad on my part), my brother has broken my arm, hit me with a bat, thrown a brick at me, and chipped my tooth, but I remained loyal to him. Up to this day, he and I are closer than ever. And of course I was mad at the time, when that all happened, but I knew deep down inside there’s still a matter of love and respect from one another. That is another thing about brotherhood: it cannot be walked away from because once you are a part of a brotherhood, you are brothers for life. Brothers are there for you when you are at your best and worst, standing by your side at all time. Although things may seem horrible at the time, brothers can really make you look past it and make you look at the bright side of things. Overall, brothers make up a brotherhood, and these brothers instill their values in you so you can be taught right and hopefully, become a better person for it.

Power of Suppliers Essay

Another force is power of suppliers. Power of the suppliers is important as it will affect the industry. In airline industry, the power of suppliers is quite high since there are only two major suppliers which are Airbus and Boeing hence there are not many choices to airline industry. Nevertheless, the global economic crisis has limited the new entrant and also reducing the upgrade of planes in the immediate future. However, both suppliers provide almost same standard aircraft and hence the switching to Air Asia is low. The supplier of airline companies is the fuel supplier, food supplier, merchandise supplier and aircraft supplier. Other supplier like foods supplier and fuel supplier, the term of the supply must be based on the market condition. Hence, the supplier cannot increase too much of its price or risk losing long term business with the aircraft companies. Besides that, Airasia has high switching costs. Most of Airasia’s aircraft are Airbus models. Previously, the company used Boeing models, which they lease it and the company had since phased out most of the models and replace with Airbus. If Airasia is to switch to Boeing again, then the cost will be high. This is because training cost for employees to suit the aircraft features must be provided. Furthermore, the technology used by Airbus is the most advanced, thus Airasia must rely to the Airbus’ engineers to do maintenance of the aircrafts and seek advices. if the Airbus does not to cooperate with Air Asia, Air Asia will not have no suppliers to do the maintenance. nThus, bargaining power of suppliers is strong.

The Dim Lighting Company Case Analysis

The Dim Lighting is facing a major decision. They are deciding whether or not to undertake a new project. This project is an extremely costly and time consuming one but on the other hand it may bring great benefits to the company. There are many considerations that are going into the big decision. Jim West is the general manager of the Dim Lighting Company and is thinking over all the ideas and alternatives. There are some problems that deal with the company as a whole. Does the company want to wait until they are â€Å"going down† to think of new innovations? The company knows that they can’t just sit without change. In an ever changing market, a company that wants to be successful must keep up with change. On the other hand, investing in a major project when the company isn’t in the best financial form may not be so beneficial as well. In theory the company may want to react to the situation but in practice they just don’t have the means. There are some problems micro problems with innovation as well. Firstly, it is possible that Spinks has a major influence on the decision because of his autocratic personality. The other managers know that Spinks is a vital member and losing him may really hurt the company. Their decision may be swayed to satisfy Spinks. Another issue on the micro scale is West’s needs for a profitable year. Jim West needs to see the company profitable after a year of slowed profit. This may cause his decision to be biased. There are a few causes that may lead to a change in the company. Firstly is the need for an additional source of income. The company needs to come up with new ways to bring in income and a new innovation look like a great way. Another cause may be the need for new innovation after the same product type has been sold for many years. The workers may be itching for a change and grab the first possible moment. Lastly, the cause for the change may be the overbearing personality of Mr. Spinks. A change like this one can really affect the entire sociotechnical system of a company. Obviously, the technical subsystem of the company would be changed to focus on outputting a new product. In addition, the company currently has a traditional structure if indeed the change does take place the structure will change. As far as the psychosocial subsystem, there are some behavioral problems displayed in the case that can really have a negative effect on the company. The stubbornness of Spinks is just one example of such a behavior. The goals and values of the company and parent company seem to be making income with no need for innovation. The parent company didn’t want to support this change. If the change is made the whole goal of the company will be changes. Lastly, the managerial subsystem will be affected as well. The way the management deals with things will be altered for good. (Brown, 2011) There are some alternative plans that West should consider. Firstly, West should consider a compromise with Spinks and his proposed plans. He can suggest that the project be spread over four years instead of two. He can also tell Spinks that he had to lower the budget a little to make the project feasible. Another option would be to find a private investor. There are people who will invest in new products in the hope of gaining from the profits. If there is a private investor, the company will not make as much profit but at the same time they will save millions on research and development. One last idea, the company can lay out the benefits and pluses of the new product and represent it to the parent company. Perhaps the company will decide to contribute to the funds. There are a few things that should be recommended to West. Firstly, he needs to be very cautious around Spinks. He needs Spinks in the company because of his many attributes. He needs to validate Spinks and be sure to work with him and not against him. Angering Spinks may lead to his resignation, which would be a big loss for the company. West also needs to be told that he needs to think long term. He needs to put aside a one year income improvement and look at the long term picture. I would recommend that West meet with an external practitioner to discuss the issues. The practitioner can talk to all the managers, hear them all out, and then help the company make the best decision possible. An external practitioner is one that comes from a different viewpoint and position of objectivity. ( Zainbooks. com) Lastly, I would suggest that West be sure to do some morale boosting activities during this time. It is a stressful time for all those in the company and West needs to make sure that it has no effect on the employees and managers. Conclusion: This case was a real eye opener for me. I have not been in the business world for long and never at a managerial level. This case showed me how real issues come up and people can be very influential. This case also showed me the importance of consulting a practitioner when issues that are large come up. I also saw the amount of time and consideration that goes into every step that a business takes. It was a great case to display the needs for organizational development in the business world. References: Brown, Donald R. (2011). An Experiential Approach to Organization Development. Upper Saddle River: Prentice Hall. www. Zainbooks.com, The Organization Development Practitioner, http://www.zainbooks.com/books/management/organization-development_10_the-organization-development-practitioner.html, April 4, 2011

Starbucks case study Example | Topics and Well Written Essays - 3000 words

Starbucks - Case Study Example Some grocery stores sell Starbucks branded ice cream and coffee. (Starbucks Corporation, 2007) From where it was established in Seattle, Washington, as only a local coffee bean roaster and seller, Starbucks has rapidly expanded. In the 1990s, the corporation was establishing a new store each workday, a tempo which continued into the 2000s. However domestic expansion has ever since slowed down, although Starbucks continues to spread out in foreign markets, The company's first location out of the U.S. and Canada was launched in 1996, and at present they constitute about one third of Starbucks' total stores. (Starbucks Corporation, 2007) As at November 2007, Starbucks Corporation had 8,505 company-owned coffeehouse outlets global: 6,793 of them located in the United States while 1,712 are located in other countries and the U.S. territories. Besides, the Starbucks has 6,506 joint-venture or licensed outlets, and 3,891 of them are in United States and 2,615 are in some other countries or in U.S. territories. This thus brings the total number of locations (as at November 2007) to 15,011 worldwide. (Starbucks Corporation, 2007) 2003: Starbucks concluded acquiring Seattle's Best Coffee and Torrefazione Italia from the previous owners AFC Enterprises, increasing the total number of Starbucks-operated outlets worldwide to over 6,400. In 2006 September 14, competitor Diedrich Coffee company stated that it would sell many of its company-owned retail outlets to Starbucks company. This sale included the company owned sites of the Oregon-located Coffee People chain. Starbucks company representatives were quoted as saying that they will translate the Diedrich Coffee and Coffee People sites to Starbucks stores. January 2008, Howard Schultz, chairman of Starbucks took up again his position as Chief Executive Officer, substituting Jim Donald, who earlier on in 2000 had succeeded him. Schultz's main challenge is to re-establish what he calls the "distinctive Starbucks experience" in the moment of high expansion. Industry observers believe that Schultz have to determine the manner in which to contend with soaring materials prices and increased rivalry from lower-price competitors, which includes McDonald's and Dunkin' Donuts. (Findingdulcinea, 2008) On 31 January, 2008, Schultz stated that Starbucks Company would suspend its warm food items, originally planned to launch countrywide in 2008, so as to refocus the brand on coffee. 1. Evaluation of HRM Each employee requires more learning in order to improve his /her skills, no matter how best a candidate is, he/she can not be 100% percent qualified. Thus, the human resource management should implement learning management system (Beardwell & Holden, 1997) Starbucks Corporation has understood this aspect and that is why it recognizes that its employees are one of their highly valuable resources. The very first guiding rule in their mission statement also addresses the Company's principle towards its employees: "Provide a great work environment and treat each other with respect and dignity". The management recognizes that the Starbucks employees play a foremost function in the expansion of the company. (Hoovers.com, 2007) Starbucks Corporation training can be termed as systematic enhancement of knowledge, skills and attitudes of the needed by an employee in order to perform a given task. Development is the growth of an employee in terms of capability, understanding and

Interpretation of Financial Statements and Performance Management Case Study

Interpretation of Financial Statements and Performance Management - Case Study Example Cleanup Limited has initiated the discussion on a new product that has been designed by the director of the production division. But the discussion on the new product was premised on the recent analysis that the market share of the company, while steady for a number of years at 12 per cent, is now becoming under serious threat from competitors and a maturing market. Hence, the main challenge is how to secure the hold of the company on the 12 per cent market share. The company should come up with fresh strategies that would allow it to hold on to the 12 per cent market share, and if the company would be aggressive enough, it should even aspire for an increase in its share of the pie. How can Cleenup defend or increase its market share? Several strategies include market creation for a new product, market penetration for a current product, product differentiation for the current market. According to Kotler (1994, p.383), market share can be expended by continuously searching for â€Å"new users, new uses, and more usage† for the product. Defending market share, on the other hand, would simply require a management mentality of â€Å"continuous innovation† (Kotler, 1994, p.385). Firms should avoid the temptation to be complacent, and Kotler advised not to be content with â€Å"the way things are, and (the firms) leads the industry in developing new products and customer services, distribution efficiency, and cost-cutting† (Kotler, 1994, p.385). This brings the discussion to the new product design developed by the director of the production division. After investing on research and development to the tune of â‚ ¤350 thousand, and securing a patent for the design of the product at a cost of â‚ ¤275 thousand, the directors are to determine which course of action to take next, realizing the financial rewards and requirements of each option available. Vis-à  -vis the financial considerations, the directors of Cleenup are considering three options: sell the patent, develop a prototype and sell the right to manufacture, and manufacture the product itself.  Ã‚  

CanGo Business Issues Essay Example | Topics and Well Written Essays - 500 words

CanGo Business Issues - Essay Example Lack of vision and mission statementsCanGo does not have a vision or a mission statement. A vision statement indicates where the where the company wants to be and the time frame within which the company expects to achieve its vision. A mission statement clearly indicates the purpose for which the business was created and its standards of behavior.CanGo’s management team should prepare both a vision and a mission statement which will guide its strategic plan. Both the vision and mission statement will act as a guide to CanGo in its uncertain business environment. The vision and mission will help direct the company in terms of the decisions that management makes. Decisions should be consistent with the vision and mission of the company. Issue #2: Lack of a strategic plan CanGo’s management does not have a strategic plan. Although CanGo is said to be the fastest growing company in the Hudson Valley there is no plan in place to achieve this status. According to Liz it is an accident. The formulation of a strategic plan is very important in any business. According to Daft (2007) the best way to control the operation of a business is through strategic planning. The company has ill-conceived ideas of having done the right things. They lack a proper understanding of the strategic management process and how to gain and maintain a competitive advantage over their competitors. There is no indication of the vision and mission of the company; plans are just made as the managers go along.

Analysis of Personal and Organizational Ethics and Values between Essay

Analysis of Personal and Organizational Ethics and Values between For-Profit and Not-for-Profit Organizations - Essay Example Not For Profit Organization: The United Nations Children’s Fund (UNICEF) Organization Profile The United nations Children’s Fund is a not for profit organization which was established as an initiative of the United nations Organization to provide humanitarian as well as developmental assistance to children and mothers, especially in the developing world. The organization is commonly known by the initials UNICEF, which were derived from the original name of the organization which was The United nations Children’s Emergency Fund. The name was shortened to the United nations Children’s Fund in 1953.The organization had its headquarters in New York, USA and is one of the key members of the United nations Development Group, being part of its executive committee. The organization was created and established in 1946 by the United Nations General Assembly to provide emergency services to children and women in the countries that had been adversely affected by the e ffects of the World War II. Among the emergency services provided included provision of food and healthcare services to the children and their mothers. In 1953, the organization had grown and was made a permanent part of the United Nations System since its services were considered very vital in helping the United Nation meet its objectives. The organization relies heavily on contributions from private donors and governments. About two thirds of the resources of the organization come from member governments, the rest of the resources come from private corporations and individuals. Individual contributors are estimated to be about 6 million people who make their contributions through the national committees in member countries of the UN. The services of the organization are aimed at assisting development at the community level in the developing countries while promoting the well-being and health of children. The organization’s services were recognized internationally when it wa s awarded a Nobel Peace Prize in 1963 and the Prince of Asturias award of Concord most recently in 2006. The mission and vision of the organization revolves around improving the lives of children and women in the developing countries through provision of health care services and development projects in the communities. Ethical Dilemma Like any other not for profit organization, The United Nations Children Fund faces a lot of challenges. Some of the challenges that not for profit organizations face include legal, financial, leadership or ethical problems. Ethical challenges often involve a conflict of interest. The United Nations Children’s Fund (UNICEF) faces a conflict of interest in financial management. The organization has limited resources while there are many children and women in the developing world who need the services provided by the organization. Despite getting financial backing from governments as well as individuals and corporations including other not for prof it organizations the organization still faces a lot of challenges in reaching out to its target population across the globe. Most of those who need the services of UNICEF are located in rural areas of some of the poorest countries in the world. The organization faces a challenge of reaching out to these individuals in order to help improve their loving standards. With this situation, the organization faces an ethical dilemma of whether to continue with its operations to individuals in some of

Communication or marketing strategies Case Study

Communication or marketing strategies - Case Study Example There are three basic objectives behind communication strategy. These are to create awareness about the brand, to shape the consumer's outlook towards it and also to stimulate her purchasing intent towards the brand. This process has become significantly more important nowadays due to influx of huge numbers of alternative products in any category and due to the ever increasing number of choices in front of the consumer; in the automobile industry the situation is not any different. So to entice the consumer towards a brand and to excite her to buy the product, then making sure that she stays on with the brand and makes a repeat purchase are some of the fundamental imperative objectives of any communication strategy. (Vos M., Schoemaker H., Rusland G., 2004). Ford Motor Company was established in the year 1919 in US. The company produces a range of automobiles from cars to trucks and buses under brands like Ford, Lincoln, Mercury, Volvo. The company also deals in financial services, the prominent among them being Ford Motor Credit Company also know as Ford Credit. (Full Description, April 2009) Under Cars the brands are Focus sedan, Focus Coupe, Fusion Mustang and Tauras.I n Hybrids the brands are Fusion hybrid an Escape hybrid. The crossover brands are Taurus X, Flex and Edge. SUVs comprise of Escape, Sport Trac, Expedition and Explorer. The trucks range consists of Ranger, F-150, F-250 Super Duty, F - 450 Super Duty and E-Series. Important marketing campaigns: Important marketing campaigns in recent times; objectives, target and strategies: Bold Moves Campaign - In 2006 May, Ford launched a new campaign under the concept 'Bold Moves' to inspire buyers to recognize and appreciate the company's bold new image. The campaign uses famous singer Kelly Clarkson's music with images and video portraying cars and buyers. The goal behind the campaign has been to change the mindset of the consumer towards Ford vehicles which have not been selling in large number. Critics have argued about the campaign pointing out that only a bold campaign would not be making any difference rather a bold product portfolio would help the company in notching up sales. Some experts said that the company had launched the campaign keeping in mind the future also. They said Ford might be using this campaign to make the consumer ready for its future launch of bold vehicles. JWT Marriott was the agency behind the campaign and they claimed that the campaign was a long term one with a complete turn around of the brand on their minds. The turn around effort w as termed the Way Forward by the company.( Ford's bold moves fall flat with viewers, August 2006) The Bold Moves campaign was used massively for the Ford crossover vehicle the new EDGE. The company planned to spend more than $100 million behind advertising for the EDGE model. The campaign consisted of television ads on various language TVs which included English, Chinese, Korean, Spanish, etc. famous singer Beyonce Knowles was roped in for singing in the ads.

Equality Legislation in the Labour Market Essay

Equality Legislation in the Labour Market - Essay Example We know that Equality Legislation plays a vital role for the success of any organization. We need equality in the labour market due to the advantages it provides to the employee as well as the organization on the whole. We would look at few of the General Equality Legislation that exists in Scotland and see as to how it benefits the organizations. As from 6th April 2003, subject to regulations, parents and others (such as guardians) who are responsible for looking after children aged under 6 (or under 18 if the child is disabled) have the legal right to ensure that requests they make for flexible working arrangements (such as part-time work or work at home) are taken seriously by their employers. The request must be to enable the employee to care for the child and an important condition is that the employee must have been employed in his job for at least 6 months to be eligible. (See source 2 for the knowing the source of this legislation.) These regulations introduced new rights for part-time workers. Two amendments came into force on 1st October 2002. These cover Comparators (Regulation 2) and Access to Occupational Pension Schemes (Regulation 8(8). The part-time workers regulations ensure that Britain's part-timers are not treated less favorably than comparable full-timers in their terms and conditions, unless it is specifically justified. This means that part-timers are entitled, for example, to: There is no neeThe same hourly rate of pay The same access to company pension schemes The same entitlements to annual leave and maternity / parental leave on a pro rata basis, The same entitlement to contractual sick pay, and No less favorable treatment in access to training (See source 2 for knowing the source of this legislation) Advantages of partime workers Effective labour tool for managing costs In the last decade the industry has expanded to offer employees for office, industrial, technical, medical, and engineering fields. There is no need for extra fringe benefits as in January of 1985 Federal civil service regulations were changed to permit the Office of Personnel Management (OPM) to hire temporary workers for up to 4 years without providing fringe benefits. Part-time employees can be an excellent staffing option for small or young businesses, due to the potential for flexibility and the relatively low cost. Part-time workers necessarily work fewer hours, so will cost less in wages. In addition, part-time employees typically do not qualify for company-sponsored benefits. Sample Equality Legislation 3: Equal Treatment

Reading and write essay Example | Topics and Well Written Essays - 750 words - 4

Reading and write - Essay Example Other scholars argue that, focus on population should rest upon the government, and its role will be to plan, and regulate the human reproductive activities (Weeks, 9). The media plays a role in this debate. It highlights circumstances where there is environmental degradation, and relates the situation to destructive activities of mankind. This is because man is looking for new habitats, and to get them, he has to clear forests or interfere with water catchment areas. The media equates this to a rise in population. This paper seeks to explain what this debate is about, and what it means. This paper explains where the main focus should be on, and the reasons. It has a concluder, which highlights the harmful effects of technological innovations as opposed to population growth. The last 100 years has seen a growth in population, due to technological innovations in medicine and agriculture (Weeks, 31). The rise in population is also as a result of an improvement on the living conditions of mankind brought about by the industrial revolution. This saw a degradation of the environment, in search of raw materials to satisfy the various industries in Europe. On this note, the environment population debate is an argument on the role of the population growth in the destruction of the natural resources. These resources are either minerals, fuels, forests, lakes and rivers, or even the climate. The debate takes place in two levels, the macro level, and the micro level (Weeks, 27). The Macro involves large units of analysis, such as the state, the region and the globe. This debate focuses on the role of governments and multi-national corporations in regard to protecting the environment (Weeks, 29). For instance, large companies in China, for purposes of making profits, they increase the emission of carbon in the air, causing the destruction of the ozone layer. On this

IP Art Appreciation AIU Online Essay Example for Free

IP Art Appreciation AIU Online Essay Among the three artists Rubens, Caravaggio, and Rembrandt there have been many magnificent works of art. There are many different similarities and differences within each Artists works, aesthetic qualities and symbolic significance, as well as the artists points of view for each work of art. Rubens, (Peter Paul Rubens) â€Å"was a prolific seventeenth-century Flemish Baroque painter, and a proponent of an exuberant Baroque style that emphasized movement, color, and sensuality. He is well-known for his Counter-Reformation altarpieces, portraits, landscapes, and history paintings of mythological and allegorical subjects. † He began by visiting many famous artists and copying some of their works of art to develop a sort of sense of understanding for this type of art and how it is create. One of his paintings â€Å"Head of Medusa† can be seen by many as very grotesque, yet it is incredibly detailed and realistic. Medusa was known as a Gorgon in Greek mythology, and that was of evil. Many often described her as a winged type creature with head of snakes. Though, she was mortal and Perseus killed Medusa by decapitating her. Medusas death is found in the epic, Argonautica. This painting is most likely depicting the defeat of evil, and intended to be very dramatic, catching the viewers’ attention immediately. (Rubens.org 2013) Caravaggio (Michelangelo Merisi da Caravaggio) â€Å"was an Italian artist active in Rome, Naples, Malta and Sicily between 1593 and 1610. He is commonly placed in the Baroque school, of which he is considered the first great representatives.† He was also one of the many artists that Rubens copied in his times of studying art. â€Å"The intense realism or naturalism, for which Caravaggio is now famous, is used in the majority of his paintings. He preferred to paint his subjects as the eye sees them, with all their natural flaws and defects instead of as idealized creations. This allowed a full display of Caravaggios virtuosic talents. He was also widely known as the most famous painter in Rome. His painting of Medusa in a leather jousting shield is very similar in meaning to that of Rubens painting, though  Caravaggio’s depicts that of the incident where the Goddess Athena placed in upon her shield because any who looked upon the head of Medusa would turn to stone. Both Caravaggio’s and Rubens painting are grotesque and dramatic, yet a beautiful display of their own imagery. (Caravaggio.org 2013) A writer named Walter Wallace gives an incredible and justifying description of Rembrandt ( Rembrandt Van Rijn). He states â€Å"In life Rembrandt suffered far more misfortune than falls to the lot of an ordinary man, and he bore it with the utmost nobility†¦. The child of poor, ignorant Dutch peasants, Rembrandt was born with near-miraculous skill in art. As an uneducated young man, he established himself in Amsterdam, married a beautiful, wealthy, sympathetic girl named Saskia, and enjoyed a brief period of prosperity and fame. However, because men of genius are always misunderstood by the public, fate snatched him by the throat†¦. Rembrandt responded with a masterpiece, a fact unfortunately apparent only to him and his wife. Everyone else, from the burghers to the herring-peddlers, thought the painting was dreadful. Rembrandts patrons hooted in rage and derision, demanding changes that the artist, secure in the knowledge that posterity would vindicate him, stubbornly refused to make.†(Wallace 1968) Like Caravaggio and Ruben, his works could be just as realistic and gruesome, yet seem to take your breath away at the meaningful imagery that they all portrayed. One of his paintings The Blinding of Samson, he depicts armored men holding down Samson, and taking a knife to his eyes, thus blinding him. This is of course representing the Blinding of Samson that is portrayed in the Holy Bible. This artist captures the viewers attention by the emotion of this moment. It was also very common to see stories of the Bible depicted in artists work during this time period due to The Roman Catholic Church’s stand point at that time. The three artists Ruben, Caravaggio, and Rembrandt all created amazing works of art, with similar interests as well as display of their own imagery. All three works of art depict similarity that suggests they are from the same time period, such as the style, detail of dramatic facial expressions, and that each was of some sort of mythology or theory that they firmly believed on or felt an intense obligation to share. References: Caravaggio, The Complete Works. (2013). Retrieved on September 28, 2013 from: http://www.caravaggio-foundation.org/Medusa,-painted-on-a-leather-jousting-shield,-c.1596-98.html Peter Paul Rubens, The Complete Works. (2013). Retrieved on September 29, 2013 from: http://www.peterpaulrubens.org/biography.html Wallace, Walter. (1968) The Legend and the Man, in The World of Rembrandt: 1606-1669. pp. 17-25.

Ideology vs. united church of Canada’s advertisement Essay Example for Free

Ideology vs. united church of Canada’s advertisement Essay Ideology is a ‘Representation’ of the Imaginary Relationship of Individuals to their Real Conditions of Existence Louis Althusser, 1970 Many companies use advertisement as their way of attracting customers. They tend to create ideological perspective within their advertisements to show their stand on the society’s standards. Most of the time, advertisements are made for women. If men and babies’ needs were advertised, women are still part of it. It shows that in the ideology of the society, women are the determiner or the decision-maker of what should be use as a necessity or luxury. This is what advertisement for, it radicalize the essence of what is important and necessary. Advertising is significant because, in consumer capitalism, individuals depend on it for meanings a source of social information embedded in commodities that mediate interpersonal relations and personal identity. Advertising should therefore be conceived as an important institution in the consumer society because it produces patterned systems of meaning which play a key role in individual socialization and social reproduction. However, in the context of ideology and advertisement as a whole, advertisements are made because we want to prove something or we want to impose a law on a certain aspect of the society. Through this, we could be able to spread our ideas and perspectives towards different issues and arguments that exist in the society today. Therefore, the purpose of this paper is to analyze a certain advertisement in connection to the Ideological State Apparatus of Louis Althusser to determine its meaning and rationalization. The chosen advertisement is a child advertisement. The advertisement showed a picture of a baby with a medical wristband stating â€Å"WARNING: some re-assembly of priorities and beliefs may be required. † This advertisement suggests that parenthood is not an easy thing. As parents, people tend to view life more seriously. Once a baby is born, everything will change not according to plan but according to responsibility. Wandercafe. ca stated in the advertisement that â€Å"parenthood changes everything – including how you view the world. † Most often, this scenario happens if the baby is a wanted child because if it is not, parents tend to disregard their responsibility towards their children especially the fathers. Nevertheless, being a parent is a gift from God as we all know. In the perspective of the society and our culture, we view parenthood as a form of required responsibility. Once a child is born, we need to settle our priorities as based on the needs of the child and would not focus on our necessities and luxuries. In poor families, even if the parents could not eat, as long as their child has its milk, problem would not exist. This situation shows that parents can do everything and anything just to make their child safe and healthy. This is what the advertisement is trying to impose – parenthood is an obligation that should be taken into consideration because it requires re-assemble of priorities and beliefs. In the perspective of ideology and advertisement, this advertisement can be said as part of the Ideological State Apparatus (ISA). According to Louis Althusser (1970), an Ideological State Apparatus is a certain number of realities which present themselves to the immediate observer in the form of distinct and specialized institution. Because the advertisement came from the people of the United Church of Canada, it can be said as a religious Ideological State Apparatus. He also stated that the distinction of ISAs from (Repressive) State Apparatus is that the Repressive State Apparatus functions ‘by violence’, whereas the ideology State Apparatus function ‘by ideology’. This is the fact that the (Repressive) State Apparatus functions massively and predominantly by repression (including physical repression), while functioning secondarily by ideology. (There is no such thing as a purely repressive apparatus.)†¦ In the same way, but inversely, it is essential to say that for their part the Ideological State Apparatuses function massively and predominantly by ideology, but they also function secondarily by repression, even if ultimately, but only ultimately, this is very attenuated and concealed, even symbolic. (Althusser 1970) Advertisement has different impact to society and its institutions such as education, culture, and religion. In the chosen advertisement, these three factors exist as they give contribution to the perspective and ideology of the ad. It was seen through different aspects and reasons. In the institution of education, this advertisement educate people especially parents to become aware with their responsibilities and obligations towards their child or children because it was the most important thing that should be taken into account. When it comes to culture, it shows the stand of the society when it comes to parenthood because this is part of the culture – parents should abide by the rule of the law that they should love their children for they have conceived them. In the religious institution or the church, this advertisement shows what is right in opposition to evil. Church stated that parents should do their obligations not by their choice but by the rule of the church because it was the teaching of God. In the pre-capitalist historical period which I have examined extremely broadly, it is absolutely clear that there was one dominant Ideological State Apparatus, the Church, which concentrated within it not only religious functions, but also educational ones, and a large proportion of the functions of communications and ‘culture’. It is no accident that all ideological struggle, from the sixteenth to the eighteenth century, starting with the first shocks of the Reformation, was concentrated in an anti-clerical and anti-religious struggle; rather this is a function precisely of the dominant position of the religious Ideological State Apparatus. (Althusser 1970) In the chosen advertisement, Church is dominant and ‘repressive’ in some angle because it tried to impose a law or a rule. It was shown in the medical wristband of the baby. Using the word â€Å"warning† is an implication of notice that there must be an action to consider. The ideology of the advertisement is actually true when it comes to responsibilities of the parents but the Church overpowers the parents on what they should do and act. Though it was just a simple warning, capitalism can be seen based on its attack and point of justification. As a whole, the advertisement means more than what it wanted to say. The ideology of the church can be said as a form of repression or simply a justification of what is true as based on the standard of the society. Advertisement has different meanings based on the perceiver. It was the audience’s obligation to perceive the advertisement on their own context and ideology. Ideology is innate for all of us. It should not be taken for granted because it is an armor of our thinking, rights, and stand towards the rules and laws of the society. Culture, education, and church are underlying institutions that we need to consider in analyzing a certain advertisement because these factors are the most important aspects of humanity whether we oppose or consider their specificities from the past, present, and future civilization. Works Cited Althousser, Louis. Ideology and Ideological State Apparatuses. La Pensee, 1970. 27 November 2007 http://www. marxists. org/reference/archive/althusser/1970/ideology. htm Wandercafe. ca. baby. 27 November 2007 www. wandercafe. ca Harms, John and Kellner, Douglas. â€Å"Toward A Critical Theory of Advertising. † Illumination. (n. d. ) 27 November 2007 http://www. uta. edu/huma/illuminations/kell6. htm.

The Portrayal Of Homosexuals In Hollywood

The Portrayal Of Homosexuals In Hollywood Since the 1960s, Hollywood film industry has typically treated and portrayed homosexuals as subject of negative stereotypes and social pariahs. Queer identities might be the most extreme sexual dynamic at work in mass culture and reception and the least respected. Gay representations in the media have been considered to be an immoral code and as homosexuality was introduced into popular culture, the gay and lesbian community was oppressed from the start. Later film and television attempted to create well-rounded homosexual characters but often continued to reinstate negative social conventions with great attention in depicting gay stereotypes and how they shaped the publics impression of the gay community. Historically, heterosexuality has been seen as a crucial factor in defining masculinity and homosexuals have been perceived as lacking masculinity and in a sense feminine. Western patriarchal culture and system sees a simple interpretation of gay men and homosexual identities are oppressed within structures of domination and privileged. On the field of queer theory, the use of queer images, references and representations by mass media has not been seen in a positive light. Queerness popularity in advertising is not considered politically significant but instead commercialized. Queer politics expects that queers should be shocking and radical while being subversive. In reality, commercialized queer aesthetics makes it a mass media commodity, in which processed queerness loses its radical edge. As discussed in lecture, Adorno under the Grand Narratives of Modernity aptly states, Humans are not individuals or subjects, but rather commodities, objects and products of consumption with no unique characteristics so that they are easily and readily replaceable (Queerying Modern Law Lecture 2011). Mass media audience are all considered heterosexual, and mass me dias no matter how commercialized cannot shock, disturb or upset its paying hetero audience too much. Queer images in mass media are usually domesticated to ensure conservatism since being queer represented sexual glamour and exoticism. Images of queer identities in the media have nothing to do with equality between genders and sexualities (Mistry, 2000). The actual processes of commercializing and aestheticizing queer are in fact capitalistic utilization that colonizes queer identities. It makes use of the otherness of gay people which only to maintain heterosexual hegemony (Roseneil 2000: 154). As part of a social and mass culture revolutionary movement, the television series Queer as Folk (North American Version) portrays masculinity in a noticeably progressive way; due to the overtly sexual nature of the show and the fact that all of the characters are homosexuals. Queer as Folk, in many ways, attempts to broaden the category of normative masculinity to include gay men. All the while, the series flaunts and celebrates a non-normative and hegemonic masculinity most notable through the actions and characteristics of main character- Brian Kinney-a successful and good-looking 29-year-old with extreme arrogance, narcissism and sexual promiscuity. The series when viewed closer, subconsciously relates to queer identity, politics, masculinity and acceptance. Queer as Folk significantly function as the relation between queer politics and queer aesthetics. Queer as Folk (North American Version) is set in Pittsburgh, Pennsylvania and follows the lives of five gay men: Brian, Justin, Michael, Emmett, Ted; a lesbian couple, Lindsay and Melanie; and Michaels mother Debbie. The show is based off a British Series by the same name written by Russell T. Davies, a homosexual who wanted to fill the void within the British media of homosexual characters. It deals with issues that define queer politics and identities: coming out, same-sex marriage, gay adoption, discrimination in the workplace based on sexual orientation, recreational drug use and abuse, artificial insemination, vigilantism, gay-bashing/violence, HIV-positive status, underage prostitution, actively gay Catholic priests, the internet pornography industry. The main characters are Brian, Justin and Michael, three male homosexuals who spend their time in the pubs and clubs of Pittsburghs Liberty Ave. The protagonists personify changes and new gayness- a modern phenomena in cultural re presentations of homosexuality as compared to their predecessors. In a world of almost compulsory heterosexuality, [gay men and lesbians] reality [are rendered] equally marginal and invisible (Robson 1998: 6). Postmodernism question the earlier approaches, through defined discourses of homosexuality. In comparing the representations of degenerated gay guys with pre 1990s identity problems, these modern gay men have become out and proud heroes who praised the culture despite being reset from social marginality. Hegemonic masculinity is a widely used concept that refers to masculinity that holds the power in the society (Sipilà ¤ 1994: 19). In Western societies, hegemonic masculinity associates white, middle-class, and heterosexual masculinity to power and influence. According to Connell, hegemonic masculinity is not a fixed character type, always and everywhere the same. It is, rather, the masculinity that occupies the hegemonic position in a given pattern of gender relations, a position always contestable (Connell, 1995a: 76). Masculinities that are not in the power position are subordinated or marginalized homosexuals. Oppression positions homosexual masculinities at the bottom of a gender hierarchy among men. Gayness, in patriarchal ideology, is the repository of whatever is symbolically expelled from hegemonic masculinity (Connell, 1995a: 78). Queer as Folk reveals, by exaggeration, excessive gay sex, cultural gay stereotypes, which traditionally reduce gayness to hyper sexuality and gender-bending. The show provocatively focuses on representing free time and sexuality of gay guys. It focuses heavily on their parties, alcohol, drugs, and multiple one-night stands, in which people are mainly seeking hedonistic sexual pleasure. It produces Butlerians idea of gender as performative in a way that embarrasses and confuses the viewers (Butler, 1993). The repetitive and explicit representations of sex acts become gender performance, in which the gender identities are actually represented by sex. Although the show produced queer aesthetics and making use of its fashionable appeal in today culture (Mistry 2000: 87) it is participating by watering down queers critical and political edge. All the while, it supports underlying queer political and provocative tasks. For example the show focus primarily on proud, healthy and wealthy, good looking and lively gays and lesbians that contradict traditional images of gay and lesbian representations usually represented as melancholic, deviant, deg enerated, sickly, and dying men and women (Lahti 1989 and Paasonen, 1999: 40). On the other hand it also declares gay rights and, more subtly, queer politics. As seen in a poster that states, Smash the Heterosexual Orthodoxy, and especially in Brians behavior. Brian clearly is a politically aware and hetero norms resisting person, usually responsible for explicitly constructing his own queer identity. For example, a sequence where Brian, a gay man, and Melanie, a lesbian woman, walk together with their baby (in doing so they are rebelling and falsely representing a nuclear family indicating the illusiveness of such representations) and kiss goodbye before Brian goes alone to a car dealership. The salesman in the store watches through a window of the family performance and with no question believes what he sees is a normal, productive, heterosexual family. Based on this the salesman tries to convince Brian that he should buy some other car than the one he has already chosen, because lots of gay guys drive that car, and it doesnt really fit into an image of a family guy, and a real man. He then adds that the resale value of those particular cars is high, because gay guys die young. Brian is aggressively and clearly annoyed of the remark and maliciously drives the car through the car stores window right in front of the upset salesmans desk when it was time to pay for the car. Word Cited Butler, Judith. (1993). Bodies That Matter. On the Discursive Limits of Sex. New York: Routledge. Connell, R.W. 1995a. The Social Organization of Masculinity. In Connell, R.W. Masculinities, 67-86. Cambridge: Polity Press. Lahti, Martti. (1992) Partial and excessively masculinity and the mans body. Womens Studies. 5:2. Mistry, Reena. (2000). From Heart and Home to a Queer Chic. A Critical Analysis of Progressive Paasonen, Susanna. (1999) Now! And forever rewind . Weddings media spectacle. Contemporary Culture Research publication 61. Robson, Ruthann. (1998). Sappho goes to law school: Fragments in Lesbian Legal Theory. Columbia University Press. Roseneil, Sasha. (2000). Postmodern changes in sexuality: Queer framework and its influences 2: 2000. Sipilà ¤, J. (1994). Mens Studies Cracks in Hegemonic Masculinity. In Sipilà ¤, J. A. Tiihonen (eds.). Constructing Man, Deconstructing Masculinities. 17-33. Tampere: Vastapaino.

The War of 1812 Essay -- American History

The War of 1812 â€Å"In view of the wants and needs of an infant United States (1783-1812), the War of 1812 was extremely successful in its results.† The War of 1812 is significant to United States history in a number of ways. The War, and our not losing it, reaffirmed American Independence. Second, the war showed the Americans that a stronger military was needed. It strengthened our isolation by giving us courage. The war also served to improve our economy as it stimulated manufacturing. Finally, the War of 1812 resulted in the death of the Federalist Party. All these results helped the wants and needs of our newly won independence. Our young country was gaining respect and slowly acquiring the necessities to survive. The War of 1812 was the second time we had gone to war with Great Britain, and the second time we had not lost. Never again would our Independence as a nation be called into question. Early naval wins such as the battle won by Thomas Macdonough instilled hope in the hearts and the minds of Americans. Restoring themselves after almost losing the battle, the American Flagship turned itself around, facing the enemy with a fresh side and defeated the British navy. The writing of our â€Å"National Anthem† also called the Americans to join forces. The British, after burning down the capitol, went to destroy Baltimore. Despite â€Å"the bombs bursting in air,† Francois Scott Key set the most unifying words on paper. Since we had been caught unprepared, our military and ...

Symbolism in Hawthornes Young Goodman Brown Essay -- Young Goodman Br

In Nathaniel Hawthorne's "Young Goodman Brown" the use of symbols contributes to the development of the story's plot. Symbolism is used as a means to uncover the truth about the characters. The author, in an attempt to manifest the moral aspects of his society, uses many kinds of symbols to support his points. When analyzing an allegory like "Young Goodman Brown", the reader must realize that the story is in its entirety, a symbol. Hawthorne, through his writing is trying to convey the contradicting aspects of the Puritan ideology. This is made evident after discovering that Goodman's father burned an Indian Village and his grandfather lashed a Quaker woman. By Hawthorne including these acts of violence, he is revealing that the perfection thought to exist in a Puritan society is not so real. Not only past but present characters contribute to this belief. In the confinements of the forest, one sees how all those who are part of Goodman's present also have a dark side to haunt them. Many argue that it was a dream. However, Hawthorne was trying to demonstrate a larger picture. Whether through a dream or reality, it is clear that he wanted to challenge the so call Utopia of the Puritan society. In many parts of the story the reader comes across symbols. Although some may be more lucid than others, one must focus on details in order to find more than the obvious. For example, the title "Young Goodman Brown" in itself holds major significance. It gives the reader a pretty good definition of who the protagonist is. Young Goodman Brown is young and therefore inexperienced, impressionable, and easily influenced. As the story continues, the reader realizes all these to be true. For one thing, Young Goodman Brown and his wife Faith,... ...6. 5: 2737-40. Fogle, Richard, H. Hawthorn's Fiction: The Light and the Dark. Oklahoma. University of Oklahoma Press, 1964. Hawthorne, Nathaniel. "Young Goodman Brown" An Introduction to Reading and Writing. Ed. Alison Reeves. New Jersey: Prentice Hall, 1995. Shear, Walter. "Cultural fate and social freedom in three American short stories." Studies in Short Fiction, fall 92, Vol. 29 Issue 4, p543, 7p. Swisher, Clarice., ed. "Color and Images in The Scarlet Letter." Readings on Nathaniel Hawthorne. Greenhaven Press, Inc., 1996. VonFrank, Albert J. "Pretty in Pink: Young Goodman Brown and New-World." Critical Essay on Hawthorn's Short Stories, Boston: G.K. Hall & Co., 1991. Zanger, Jules. "Young Goodman Brown" and "A White Heron":Correspondences And illuminations. Papers on Language & Literature. Summer 90, Vol. 26 Issue 3, p346, 12p. Â  

Is Collusion Possible :: essays papers

Is Collusion Possible 1. Introduction. In this essay I would discuss the price and output determination under the one essential type of imperfect competition markets- oligopoly. Inter-firm interactions in imperfect markets take many forms. Oligopoly theory, those name refers to "competition among the few", lack unambiguous results of these interactions unlike monopoly and perfect competition. There is a variety of results derived from many different behavioural assumptions, with each specific model potentially relevant to certain real-world situations, but not to others. Here we are interested in the strategic nature of competition between firms. "Strategic" means the dependence of each person's proper choice of action on what he expects the other to do. A strategic move of a person influences the other person's choice, the other person's expectation of how would this particular person behave, in order to produce the favourable outcome for him. 2. Two types of behaviour (Collusive and non-collusive). Models of enterprise decision making in oligopoly derive their special features from the fact that firms in an oligopolistic industry are interdependent and this is realised by these firms. When there are only a few producers, the reaction of rivals should be taken into account. There are two broad approaches to this problem. First, oligopolists may be thought of as agreeing to co-operate in setting price and quantity. This would be the Collusive model. According to this model, firms agree to act together in their price and quantity decisions and this would to exactly the same outcome as would have been under monopoly. Thus the explicit or co-operative collusion or Cartel would take place. Second approach of the oligopoly analysis is based on the assumption that firms do not co-operate, but make their decisions on the basis of guesses, expectations, about the variables to which their competitors are reaching and about the form and the nature of the reactions in question. The Non-collusive behaviour deals with this model. Here, though in equilibrium the expectations of each firm about the reactions of rivals are realised, the parties never actually communicate directly with each other about their likely reactions. The extreme case of this can even imply competitive behaviour. Such a situation is much less profitable for firms than the one in which they share the monopolistic profit. The purpose of this paper is to analyse the case of the possibility of collusion between firms in order to reach the monopolistic profits for the industry, assuming that they do not co-operate with each other.

Narrative Assignment

Unit 2 narrative Assignment Kaplan University Pamela Baker HU 300 – 25 Folk tale, fairy tales, and fables have been used for generations and have been passed down from generation to generation to teach children about morals, what’s right and wrong, cultures and believes. The emotional connection to feelings that children develop from them will help them develop a sense of belonging. Folk tales, fairy tales and fables have changed over time depending on how and where they are told but the outcomes are always the same. My favorite fable growing up was Aesop’s the Tortoise and the Hare.This fable was about a hare that thinks he is faster than anyone else. He is always boosting about how he is so fast that no one can beat him. He is always piking on the tortious about how slow he is. One day the tortious is fed up with the hair and his bragging and tells him that he can be beat. The hair laughs and asks by who you? The tortoise agrees to race the hair. They decide to start the race early the next morning. The tortoise started at a slow and steady pace. Since the tortoise is moving at a slow and steady pace. The hare feels that the tortoise is moving so slow he has time to take a nap even before he starts racing.When he awakes he sees that the tortoise is only about a third of the way to the finish line. The hare then decides to get something to eat. He eats and eats until he is full. Now with his belly full and the warm sun shining he starts felling very heavy eyed so he decides to take another nap. This time when he awakes he sees that the tortoise has almost made it to the finish line. The hare jumps up and rushes out of the field. The hare runs and runs as fast as he can towards the finish line. He is running so fast he become so tired. He is too tired and cannot make it across the finish line because he is too tired.The tortoise that has kept going at a slow and steady pace is not tired at all. He is able to crosses the finish line. The mor al of this fable is that it is better to pace yourself then to procrastinate and then rush to get it done. You can get more accomplished and accomplished well if you take your time. I also think that another lesson that could be learned is that it is not nice to keep boosting about thing that you are better at than everyone else. It is also not nice to pick o people when they cannot accomplish or perform at the same rate as you.I do think that the morals that could be learned from fairy tales, folk tales and fables could indeed effect the guiding of an individual’s action. If an individual understands the story being told then they will learn and will think twice about their actions. They will also learn that they should keep other individuals feelings into consideration. The narrative or story telling depend on which culture the story is being told. Communication a lesson though story telling parents, caregivers and educators can create an emotional connection to feelings.Th is is a lot different than just giving a child a list of ruses to follow. Children tend to learn and retain better if it something fun. Rather than give them a set of rules. Families have used folk tales, fairy tales and fables to teach children a lesson or morals for many generations. Though the stories have changed over the years and cultures are not the same the meaning of the story is still remained the same. References : Janaro, R. P. , & Altshuler, T. C. (2012). The art of being human: The humanities as a technique for living (Kaplan University 3rd custom ed. ). New York: Pearson Education.

Marketing Concept

In the article â€Å"Pow! Romance! Comics Court Girls† by Matthew Phillips, it features the comic company’s new market. Male readers have always been the comics company’s target market for the past several years. Commonly, the main character portrays the strength of male gender. In the launching of the new comic series, â€Å"The Plain Janes†, â€Å"Re-Gifters†, â€Å"Clubbing,† DC Comics set a new target market, which are the female readers. It is a big opportunity to expand the possible customers for their market. Their market strategy is that they made the titles more appealing to the women. They based it on fantasy and romantic storylines to get girls’ attention. They emphasized female strength and their interests. By this strategic move, comic-book industry had their most significant growth. The Diamond Comics rose their sales to a 15% increase while Marvel Entertainment's publishing-segment revenue — which includes sales to booksellers and comic shops — rose 17% to $108.5 million. This market strategy is very advantageous for both parties. It provides materials for the female readers and also an additional market implying additional income for the company. The benefit of the market expansions is advantageous not only to the customers but more importantly to the company itself. The â€Å"Nolan Ryanx Pitches Virtues of U.S. Beef To Dubious Japanese† written by Amy Chozick, was all about the campaign on how to win back the Japanese customers on buying U.S. beef products. It has been very evident that the demand for beef had decreased since it was banned in Japan at 2003 due to the outbreak of mad-cow disease. It was a big challenge since there is a huge decrease in market and also competition was intensified. Japanese ordered more than 50% of their beef from Australia. By using a promotional strategy on the declining market, their market sales had been saved. Baseball legend Nolan Ryan was made as a campaign model. The slogan â€Å"Beef makes you strong!† was thrown during a ceremonial first pitch during a baseball game at   A concession stand called the â€Å"American Meat Booth† sold boxes filled with American beef and featuring Mr. Ryan's photo in the meat aisles at major grocery stores under in Chiba, a Tokyo suburb, last month. The campaign starring Mr. Ryan was featured in more than 2,000 different beef-related promotions over a three-month period. Once the problem was identified, promotional strategies (advertising campaign) are useful in uplifting the image of the product (U.S. beef) to the customers (Japanese consumers). Using Nolan Ryan, a well-known pitcher, as the endorser has a big impact on the Japanese since Japan is fond of baseball. He is also a credible person in line with meat knowledge since he also has his own cattle farm. In effect of this campaign, the American beef monthly sales had been doubled according to Philip Seng, president of the Denver-based federation. The cost of the promotion has not been stated but the ideal is that it should be relatively lower than the revenue. He admitted that there is a lot more to do to regain the past demand, after the sudden decline in sales due to the negative connotation of the mad-cow outbreak, but as their sales imply, the promotional campaign can be said successful.    Marketing Concept Marketing philosophy has experienced three major shifts during the history of commerce in the United States. First it was production oriented, then sales oriented, and currently it is consumer oriented. Till the late 1920s, companies had limited production capacity, and there was continuous demand for their products. The belief at that time was that, one can sell as much as one can produce. The entire company used to focus on production and Marketing was limited to taking order and supplying products on time. With the introduction of mass-production, production capacity caught up with and, in many areas, exceeded demand. Now, the businesses were sales oriented. Their philosophy became selling as much as one can, by using advertisements and other promotional activitiesThe end of World War II bought a world of choices to the consumers and a lot of competition to the existing players. There started a heavy competition for the consumer dollar. Businesses quickly came to realize that if t hey were going to get their share of those dollars, they were going to have to become more consumer oriented. This change in philosophy became known as the marketing concept.The Marketing concept relies on marketing research to define market segments their size and their needs. It is the philosophy that the companies should analyze the needs of their customers and then make decision to satisfy those needs better than their competition. (www.NetMBA.com)Thus, the marketing concept is essentially establishing a tangible relation between a company’s capabilities with customer needs. However, this is not the only factor that is taken into account. The marketing environment has other competitors who are planning the very same strategies to lure consumers. Herb Kelleher, CEO of Southwest Airlines says†We don’t have a Marketing Department; we have a customer department† And in the words of a fords executive â€Å"If we are not customer driven, our cars won’ t be either† (Kotler, Armstrong. 2006). Companies that have embraced the marketing concept have found that it has had a strong impact on sales. They have also found that, in many respects, it has changed the way they operate.In addition the volatility of the marketing environment like and changes in the political, economic, social and technological environment, should also be taken into account, while developing a strategy. Any organization that applies the marketing concept essentially puts its present and potential customer’s needs as a guideline for its marketing and organizational operations.For e.g. – Consumers need to eat when they are hungry. What they want to eat and in what kind of environment will vary enormously. For some, eating at McDonalds satisfies the need to meet hunger. For others a microwaved ready-meal meets the need. Some consumers are never satisfied unless their food comes served with a bottle of fine Chardonnay. (http://www.tutor2u.net/bus iness/marketing/marketing_concept.asp)However, after creating a desire in the consumers, the pricing should also be sufficiently affordable, make them actually purchase the product.The Marketing concept first analyzes the needs of the consumer and then decides the appropriate product to fulfill those needs. Being customer driven, the marketing concept starts with a target market and customers. The company then focuses on the needs of these consumers and integrates all its marketing activities towards building an effective relation with these customers.For e.g. – The shift in buying behavior from marketplace to â€Å"marketspace â€Å"made Microsoft enter into online automobile retailing with CarPoint.com. While CarPoint could not â€Å"sell† or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, from the physical platform of the traditional car dealer to the virtual world of the Web (Boyd, Walker, Mullins, 200 6).As is clearly seen above, such customer-driven approaches succeed, when the consumers know what they want. There is a clear need which is fulfilled by a combination of product and promotional mix. In many cases however, the customers do not know what they want or need. For e.g. – 25 years back, the concept of e-books or for that matter cell phones for a regular usage was something an average customer could not foresee.Such cases call for customer driver marketing, where the company understands the customers even better than the customers themselves. As Sony’s Akio Morita says â€Å"Out plan is to lead the public with new products, rather than as them what kind of products they want.† (Kotler, et al, 2006) SONY Corporation was the first to come up with the idea of a â€Å"walkman†, when they observed that consumers like music to be with them always. It is just as if they well â€Å"humming the music†. The idea, which was initially fiercely oppose d, became a milestone in the company’s history.Marketing CommunicationAccording to Philip Kotler – Any Company’s marketing strategy requires more than just developing a good product, attractively pricing it and ensuring its ready availability to its consumers. The strategy must include communicating with its current and prospective customers, and what they communicate should not be left to chance. (Kotler et al 2006)Companies use a wide range of marketing communications to promote the company, their products and their services. A company’s total marketing communication mix consists of a combination of tools like advertising, sales promotion, public relations, personnel selling and direct marketing tools (Kotler et al. 2006).Each of these categories involves specific tools. Advertising includes brochures, flyers TV/radio broadcasts etc.   Sales promotion includes free demos, discount coupons, Sale etc. Public relations includes sponsorships, press releas es etc. Personnel selling includes trade shows, sales presentations etc. Direct marketing includes telemarketing, direct selling etc.Before any company decides to go in for a specific blend of the above mentioned tools, it should first decide the message to be passed across, the recipients or audience for the message, way and means of presentation and its timing. In addition the follow-up actions after the message is passed across should also be decided, in order to avoid confusion when the orders or product information requests do start coming in.Owing to the advancements in Information technology, the consumers are now becoming increasingly aware of various choices available to them. The markets hence are seen to becoming more fragmented. Targeting these different fragmented groups becomes a challenge for the company, especially when they wish to portray different images of the company to the consumers, without affecting the overall company’s brand image. This calls in for Integrated marketing communications,IMC , the integration of the company’s entire communications channel to deliver a clear and consistent message to the consumers, regarding the organization and various products. (Fill, 2004)The first step of any marketing communication strategy is awareness. Awareness in turn starts from curiosity.   A motion-control company launched its products in the Nuremberg market fair for the first time, by placing big boxes of candies in their stall. Needless to say, this attracted the curiosity of many people, who would later become its customers, to the stall just to ‘have a look at what is going on’.There is another thing which goes hand-in-hand with awareness, the target market or audience. This factor sets the tone of the promotion in question, and the kind of message to be passed on. There are two extreme end of the tone – humor and emotional. Companies use emotional appeal concepts like patriotism, family closeness, anim al welfare, sharing and giving etc. to promote their products.For e.g. – Salvation army uses moral appeal as a pull toward its goal of seeking attention. At the other end of the spectrum are the humorous ads, which are gaining more and more acceptance amongst American audience. According to various studies, light natured ads catch the attention of consumers. In one of its popular ads Budwieser and Bud light featured a wannabe donkey that wears fur hoof extensions and brays in effort to becoming a part of the Budweiser Clydesdales team (Kotler et al 2006).Message structure and format is very important, especially when print media is the desired mode of communication between the company and its consumers. Even the tele-ads are very much concerned about the overall logo and messages displayed on-screen to its consumers. The most popular example of this is the Statuary warning written on cigarette packs.They are always there, always mentioned and always displayed and yet the bala nce of injurious-yet fashionable is clearly visible in all of these ads. Yesmail sends clients’ promotional e-mail messages to targeted consumers who said â€Å"yes† when asked whether they wished to receive promotional offers in certain categories of interest (Winer, 2006).Choosing the media of communication is the next step. The is chosen based on getting the maximum amount of visibility and the media that creates lasting impression on the minds of consumers There are many channels that can be used in this case. For e.g. – the success of Harry Potter, collapsible scooters, the Chrysler PT Cruiser, and The Blair Witch Project is all due to word-of-mouth publicity (Kotler, Keller, 2005).The print media includes advertisements in magazine, newspapers, pamphlets etc. The most popular media still remain as the television and radio, though internet marketing is fast gaining over them.After the entire process of communication is done, one of the steps that should alw ays be done is collecting the feedback from the consumers. This is done so as to know the effectiveness of the communication on the minds of the consumer.This total marketing communications program used while promoting a company or business is called the promotional mix. Success is all about integrating separate approaches such as PR, internal and direct marketing into one complete marketing strategy. All the promotional elements which are used to gain customers must be planned and then implemented in a coordinated way. (Smith, Taylor, 2004).ReferencesBooksFill, C., â€Å"Marketing Communications: engagement, strategies and practice†, 2nd ed.,2004, FT Prentice HallKotler, P. Armstrong G., â€Å"Principles of Marketing†, 11th ed, 2006, PearsonKotler, P., Keller, K., â€Å"Marketing Management†, 12th ed., 1 March 2005, Prentice HallMullins, J., Walker, O., Boyd, H., â€Å"Marketing Management: A Strategic Decision-Making Approach†, 6th ed, 17 Oct 2006, McGr aw-Hill/IrwinSmith, R., Taylor, J., â€Å"Marketing Communications: An Integrated Approach†, 4th ed, 1  July 2004, Kogan PageWiner, R., â€Å"Marketing Management†, 3rd ed, 31 May 2006, Prentice HallWebsitesâ€Å"Marketing concept and orientation†,http://www.tutor2u.net/business/reference/marketing-orientationâ€Å"The Marketing Concept†, Oct. 2003, One Vision Ltd.â€Å"10 minutes Guide – Marketing Communication†, 2004, The Chartered Institute ofMarketinghttp://www.cim.co.uk/mediastore/10_minute_guides/10minguide_marketingcommunication.pdf

Discrimination in College Admissions Essay

There can be many factors that determine whether or not you can get into a college. Do you have the grades, are you involved in your community, have you been convicted. Many questions like those listed above have been commonly asked to applicants who apply for major colleges universities. However, you are never asked your ethnicity during an interview, usually they give you an application to fill out and they have a space that allows you to check which race you are. Some people feel as though they may have been discriminated against because of their race or ethnicity. It may be true for some, but not all cases are alike, in the sense that racial discrimination in college applicants has been going on for quite a while now. In Regents of the University of California v. Bakke, a thirty five-year old man named Allan Bakke applied to the University of California Medical School at Davis and was denied admission on the two occasions that he applied for the university. The school claimed to have had denied his admission because they were designating sixteen of one hundred spots, in each new set of applicants, of one hundred â€Å"qualified† minorities as part of their cooperation of the new affirmative action legislation. Bakke did not qualify for any of these sixteen out of on hundred spots because he was white and not black, or a minority. They did this to readdress the long-lasting one-sided minority omissions from the medical sector. Now, Mr. Bakke’s test score and other qualifications he needed to enter the program were beyond acceptable, but he was still rejected. He then took his case to court. Bakke went to California court primarily, then he decided to go to the Supreme Court, saying that he was rejected from the university because of his ethnic group. The question at hand was did the University of California violate the 14th Amendment equal protection clause and/or the Civil Rights Act of 1964 when denying Allan Bakke admission because he was white. Also, the fact that they used affirmative action to do so, would it still be a violation if they were just following the new law laid down by the big guys to help increase the assortment of the minorities already in the university. Also, you have  to take into account that they had very limited resources and wanted to make sure that everyone had a fair chance to apply and get accepted, which is the point of the reservation of the sixteen spots of one hundred for the minorities. To balance the statistics some would probably say. The case concluded with five votes siding with Bakke, and four votes against Bakke. Ultimately he won the case, but that didn’t stop colleges from not admitting people by their race. This case is similar to the sentiment the Asians are feeling with the bar for them to be able to get admitted into a good college or university being set beyond the maximum. Some Asians feel as though they are not getting a break and are getting harsher treatment then most American. So is this the same as Allan Bakke felt? Did he feel as though he was given an unruly standard that he would have to live up to in order to be admitted inside of his dream school? I believe that the Asians and Allan have been tested with the same trial that they have to battle out. Asian-Americans are now feeling that they are losing out because the Board of Regents established a new undergrad admissions policy that gives them expectations at a chance to widen their applicant consortium. However, not everyone is satisfied with the new legislation, especially Asian-Americans. The new policy however, does not state that Asians wouldn’t qualify, it simply gives colleges and universities more tractability in selecting new students. As the media grapples on to the new concept more and more Asians are coming forward with complaints and angry phone calls and letters from the students of these Asian students and the students themselves. This new policy differs from affirmative action, but not everyone sees the difference between the two. One analysis from a person at the college supports the view of the Asian-American student, implying that the number of Asian students would regress under the new policy. Parents of these Asian students also seem to feel the sting of the new policy. Outraged, many say that they were blindsided by the university and see it as an act of discrimination. Compared to Board of Regents v. Bakke, it was simply discrimination in the obvious form. They denied him because he was a man of Caucasian decent and they wanted to save sixteen spots  specifically for minorities. Which in my view was fair at the time because minorities weren’t given as many opportunities as the whites were. I would have seen that as socially acceptable if I were there in that place of time. Even with the high grades Mr. Allan Bakke presented to the college, he was still rejected twice. In this case when we are about thirty-five years after that incident, we have arrived to a time in the United States were almost everyone has ‘equal’ rights, per say, and we all have ‘equal’ opportunity, but to deny someone because of their race in this day and age will most definitely result in a law and to me is seen as discrimination because if we work hard and meet the qualifications for a specific job, college, or university we fancy to attend we should be able to do as so. However, I do understand that some colleges might look at the campus population and notice many members of the same race and decide that they want it to be more diverse, and that’s understandable, but if someone makes the cut, they make it and if the college or university decides not to accept them because they might want the African-American straight A student to join their institution rather than accepting another Asian straight A when they already have so many people from that heritage. Colleges might also look at creating a more diverse campus as a way to prevent those lawsuits, because if the media starts getting reports of there being an overflow of white students at a college or university ran by a white man or woman, they look dubious, and just racist, but if they start accepting more minorities into their school, spreading a little color over the campus, in a sense, then they look more appealing to applicants who want that diversity in their dream school. Plus it shows good when schools are being taken to court for discrimination. If they show the statistics, the numbers, of the racial diversity, then that builds on their case. If they show a pie chart and 75% of the chart is green, and green represents white for example, then that makes the school look bad, ultimately allowing a jury to see a possibility of discrimination, but if it’s near equal for minorities and whites, etc. , then it’s good for the school. Making their case more believable. Debacles like this may never end for years to come because we need diversity  in public places, without it, it would be like the Civil Rights era all over again, and we don’t need any more violent protests like we have today. I agree and disagree with the Regents v. Bakke ruling because I believe he should’ve been accepted, but I also believe that if he was aware of what they were doing after the first time he got rejected he should have went to the courts sooner, but there is always the accusation of speculation and that can hold grounds for a dismissal of the case. However I do agree with the Board’s idea of creating a more diverse campus. By doing so they allowed minorities, who back then had fewer opportunities then the white men and women, to integrate themselves with the majority and find out for themselves that they are all alike. They have two legs and a beating heart and they can tolerate each other’s presence. They should America that public places shouldn’t be segregated, but should hold equal opportunities for minorities and majorities, and by the Board striking the thought of holding those sixteen spots was just the start of a major movement towards desegregation and eventually diversity. Although it’s sad to see that even in these ages we still have to do that, it is understandable when the media scrutinizes people for the smallest things, and does it even worse to larger corporations, businesses, colleges, universities, etc. I still do not believe that the decision of the Board to make that decision was intentionally targeting keeping Asians out of there schools. I still believe that they did that to create more diversity in a place they saw a populated with the majority of one race. If that is the case then I think everyone should come to an understanding that there will be a majority and people will want to see changes in that majority, by adding none other than minorities. Adding those minorities keep things balanced and keeps the media away. Again, it provides the students who want major diversity to see that as the perfect school for them. If a fresh out of high school student decided to go an all-African-American school, applied and got denied, even with the best grades and extracurricular activities. Would that be considered discrimination, even if he was in fact African-American? I doubt that people would try to fight that, but only see that as he didn’t rise up to the standard that the school  had set for the applicants. The case would not stick because he qualified, just wasn’t admitted to the institution. In conclusion, Bakke v. Regents is similar to the slim chances of Asians getting accepted into colleges and universities because of their race. However, in Bakke v. Regents the Board was trying to create equal opportunity for minorities, but in the example of the Board seeking new policy to give the campus more flexibility in who they choose to accept into the college, just seems like discrimination. In both cases there was discrimination, but is there a thing as good discrimination? I think that there is a good grounds for discrimination if there needs to ever be more diversity, but I don’t think us, being the ‘land of the free’, should ever succumb to that. As far as we have come from the Civil Rights movement itself and having to decide whether or not the whole world was racist, pretty much. We shouldn’t have to input new policies like that, making a certain group feel insecure about their educational future. Works Cited † Asian Americans sue University of California System over Holistic Admissions sham – College Confidential. † College Confidential. N. p. , 4 Apr. 2009. Web. 15 May 2013. . Daniel, Golden. † Asian Americans sue University of California System over Holistic Admissions sham – College Confidential. † College Confidential. N. p. , 2 Feb. 2012. Web. 15 May 2013. . â€Å"Regents of the University of California v. Bakke | Casebriefs. † Law Cases & Case Briefs for Students. N. p. , n. d. Web. 15 May 2013. . â€Å"Regents of the University of California v. Bakke | The Oyez Project at IIT Chicago-Kent College of Law. † The Oyez Project at IIT Chicago-Kent College of Law | A Multimedia Archive of the Supreme Court of the United States. N. p. , n. d. Web. 15 May 2013. . SCHMIDT, PETER. â€Å"Asian-Americans Give U. of California an Unexpected Fight Over Admissions Policy – Students – The Chronicle of Higher Education. † Home – The Chronicle of Higher Education. N. p. , n. d. Web. 15 May 2013. . View as multi-pages

Turning Points in History

A turning point is a point at which a significant change occurs that can have serious effects on the world. There are negative turning points, which effect the world in a negative way, and there are positive one's where beneficial things will come out of the change. Many turning points have occurred during history. Two examples of turning points in history are the bubonic plague in Europe and northern Africa where many died of a fatal disease, and Humanism that occurred in Europe where people valued the individual needs of the person over traditional authority. Both of these events were times of great change and effected the world on a large scale. The Black Death, also known as the Black Plague or the Bubonic Plague killed one third of the population of Europe during its reign in the 13th and 14th centuries. The arrival of this plague set the scene for years of strife and heroism. Leaving the social and economic aspect in a standstill. The phantom of death became a subject of art, music and folklore and it influenced the consciousness of the people. The impact of this mass killer caused enormous chaos and havoc to the medieval society because of its unknown origin, the unknown causes and prevention†s, its deathly symptoms and its breakdown of orderly life. As a result religion was greatly affected and changed. This event can be known as a turning point because it effected the people of the world by killing off a massive number of people during the 13 and 14th centuries. The black or bubonic plague can also be known as a turning point because it helped bring about physicians. Most explanations about the plague were based on folklore, superstition, and rumor. Blame was frequently placed on travelers and other suspicious outsiders but after careful study people now truly understood that the plague was natural and caused by such things as an infected flea and not supernatural occurrences. Now that people learned that disease and sickness can be cured only by medical means and not by supernatural occurrences, the medical industry grew and people could now be cured if they were sick. Another turning point in history is humanism during the Renaissance, which is a way of life centered on human interests or values. Humanism is a time that rejected supernaturalism and stressed an individual's dignity and worth and capacity for self-realization through reason. Humanism helped make people think for themselves and helped bring out people's differences. Humanism is or is one of the most important turning points in history. During humanism people sought better lives and sought to expand their education to understand why things happened the way they did. The Renaissance was an incredibly important turning point in Western Intellectual and Cultural Tradition. The major political changes of the Renaissance were from the old Feudal System of the Middle Ages into a more flexible and liberal class system. The great changes in Education of the Renaissance were inspired at first, by the desire of Humanists to be wise and to speak eloquently. The idea of useful education for people was part of the new defined goals of Renaissance education. People began seriously questioning what philosophers said and re-developed the Scientific Theory, in which one didn't just accept whatever was said, but tested the truth of it. Due to advanced technology artists could also now take advantage of new techniques, such as oil painting to enhance the quality of their works. It is shown the Renaissance was to great extent a major turning point in history from the Middle Ages in just about every element of the Society. The Renaissance has become the original roots of culture from the West. This was the time when people questioned the past, and decided to go back to school. In conclusion, It is shown that both of these events described are turning points and were very significant back when they occurred and now. Although many important events do occur in history, turning points don't occur all that often, and when they do they impact the world on a large scale. It has also been shown that a turning point can have positive and negative effects on history. As seen in the bubonic plague. Although many died terrible deaths the medical industry greatly expanded and now doctors were able to cure diseases. It is also shown that humanism taught people to think for themselves and question traditional authority. It also motivated the individual to learn, and become more educated. Both of these events have changed the modern and ancient world drastically.

Managing Mixed Economy Essay Example | Topics and Well Written Essays - 3000 words

Managing Mixed Economy - Essay Example On its 250th anniversary in 1990 the name again changed to what is now known as the royal London hospital. The first patients were treated in a house in Featherstone Street, Moorfields in November 1740 before later moving to a rented premises in Prescott street the following may. In 1757 it moved to its current location on the south side of white chapel road, in the London borough of tower hamlets (NHS 2013). In 1785, the hospital surgeons began training students by taking them into the hospital and discussing patients aliments,at times students were allowed to administer medication and treatment to patients. This was the basis for the formation of the first hospital based medical school in England.it was founded by William blizzard and James Maddocks. In 1948 the hospital became part of National Health Service as the voluntary hospital system ended. The system which had cared for the sick in the 18th century came to an end as the state took control of the health care system under th e national health act (Banks 2013). The London lost some of its independence but was financially better off than before. Further reorganization in the early 90s allowed the hospital to regain some self-government. The royal London was granted its title by HM the queen on its 250thanniversary and later became part of the NHS trust (Barts Health 2013). The royal London later merged with St Bartholomew’s and London chest hospitals as pioneers to form the new trust, Barts NHS trust. The London is already home to one of Europe’s largest accident and emergency departments, also home to Britain’s biggest children’s hospital services (Banks 2013). The London was the first to offer helicopter emergency medical service while carrying a doctor on board. In 1998 queen Elizabeth the hospital for children joined the trust and transferred its services to the royal London but retained their historical identity; their name that had been granted by her majesty queen Elizab eth (Gavin 2013). Recently in march 2012 a first phase in the construction of the new state of the art royal London hospital began. This was to replace the demolished old buildings so as to support the delivery of 21st century modernized medical care. Facilities Facilities at the royal London include; overnight accommodation, multi-faith chaplaincy Centre, telephones, shops, cash points, restaurants and the royal London archives. Overnight accommodation The hospital offers overnight accommodations to the relatives of patients admitted at the hospital. Also provides facilities for patients prior to their appointments who have to travel a long way to receive treatment at the hospital but who need not to be readmitted to a ward (Barts Health 2013). JamesHora homes are a facility at the royal London hospital that offers accommodation for outpatients who experience difficulties in travelling to and from hospital for daily treatment and to the relatives of patient in need of critical care . The home has a capacity to accommodate up to 26 guests a night. Stevenson’s house another facility of the royal London for accommodation located on Ash Field Street provides families of children admitted at the London with accommodation during long stays (Gavin 2013). It is fully equipped with bathrooms, a kitchen, a

Analyzing Organisation Behavior Assignment Example | Topics and Well Written Essays - 1500 words

Analyzing Organisation Behavior - Assignment Example Democratic organisations are effective because they encourage creativity, job satisfaction and high productivity1. When companies need to make quick decisions, democratic styles becomes ineffective due to delayed decision-making process. Some companies use Laissez-faire style; under this style, leaders give their team members a lot of freedom to work and set deadlines on their own2. This style is effective where workers have the knowledge, skills and self-motivation to work. The organizational theory seeks to meet the presumed concerns and needs of the managers through providing them with theoretical frameworks that they can deploy in order to achieve the competitive advantage. Organisation theory addresses the problems of planning, organising, and controlling the organisation3. The practice of management is concerned with the practical aspects of running businesses. Companies apply the general principles of the theory of organisation to solve the challenges facing the organisation. Asda hires employees with advanced degrees in management subjects to executive positions; this is because the company believes that trained employees have equipped themselves with the theoretical aspects of the management, which they will apply in their practice. The approaches to management that companies can adopt include bureaucracy, human relations, and situational approaches. Asda’s approaches to leadership are situational and bureaucracy; the company believes that management actions are determined by certain actions outside the system or subsystem. According to situational approach, organisational actions should be based on behaviour of actions in order to ensure proper integration of the system with the environment4. Situational approach is effective to Asda because it enables the management to provide for flexibility in dealing with issues. This approach, however, has been criticised in other organisations such as Kodak and Nestle

Business Report Coursework Example | Topics and Well Written Essays - 1500 words - 1

Business Report - Coursework Example We will also ensure that we maximise our profit. There are financial risks that occur in this type of business. Furthermore, some problems with the customers may occur. All these problems should be solved in order to achieve our goals. 2. Introduction Through our research, we found out that Witney; in Oxfordshire do not have an independent shop that sells toys. Our main targets are the kids. We realised that the demand of electronic and traditional toys at this town is very high. Jay and I have decided to run this new business venture. We agreed to start a partnered business. This business will have two stakeholders i.e. Jay and me. Our vision in this business venture is to ensure that our customers are served with the best products in the market as well as ensuring that we achieve our business goals which maximising profit with minimal costs. It is our responsibility to ensure that this vision is achieved without incurring unnecessary costs. We will also ensure that risks are reduce d to the best of our ability. Our starting cost will include ?25,000 that we borrowed from the bank and ?25, 000 from my savings account. Jay will not contribute anything from his account. This report will deal with the type of business we chose and the research we have done on this business. It discusses the reasons why we chose this business. It will also touch on our target customers and the possible problems that we will face in this business. 3. Main body The type of business we decided to operate in is the general partnership business. This is a business entity that involves two or more partners who agreed to do a business. We chose this business entity because it is easy for two of us to run. We will be sharing profit and losses equally. In addition, both of us are liable to any debts that may occur. This business entity was also the best for us because it does not require a notarial deed. We will make our agreement private i.e. the agreement will only be between me and Jay. 3.1 Procedures for General Partnership establishment Weiss et al. says there is no formality in forming our general partnership. This is because our agreement is private. We decided to write an agreement in order to avoid future misunderstandings. However, there are rules that govern the business partnership. For our partnership to exist, we must first register it by following the rules from Company Act 2006 (Van, 2007:21). For us to form this company, we must first give our names to the memorandum of association and ensure that we comply with the requirements that are needed for one to register our company. The registrar must receive the memorandum of association form our company. For us to be registered, we must submit our company name, postal address location and business entity of the company. We should also state that our company is a private one. After all these, the application will to be delivering to the England’s registrar of companies (Degenhardt, 2010:54). After o ur company has been approved, Partnership act 1890 should also be adhered to. For our partnership to exist, there rules that must be followed. The partnership should ensure that we share profits equally as stated by our agreement. Both of us will be liable to all company’s debt. Our partnership will now have a firm name. We will manage our business fairly. Profits and control of assets will be done equally (Degenhardt, 2010:59). 3.2 Financial risks There are possible financial risks that are likely